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What Marketing Books Are You Reading?

Wondering what marketing books people are reading / listing to at the moment?

As we know there are so many good business books out there and equally lots of naff ones. I thought it would be fun to start a thread so as to discuss great marketing books that have really helped expand your marketing knowledge, skill set or have helped you grow your business.

 

I did not find the right solution from the internet.

References:

http: // w ww.ukbusinessforums.co.uk/threads/what-marketing-books-are-you-reading.375325/

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