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Understanding Adsense

Hi folks,

I'm new to Adsense and I'm trialing ads on my website just now.

One thing I don't quite get is the potential revenue.

I thought I would have been able to choose whether to monetise the ads either on a CPC or a CPM basis but that doesn't seem to be the case?
Does google just decide that based on the ads it serves?

 

I didn't find the right solution from the internet.

References:

http://www.ukbusinessforums.co.uk/threads/understanding-adsense.373632/

Video Marketing Services

 

 

 

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