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Not 100% sure what marketing is, or how to do it?

Marketing isn't another name for advertising, or a way in which you find clients (although obviously, if done well marketing will provide you with as many clients as you could ever need). Marketing is a process you use to tailor every part of your business to both meet the needs of your target market, and also to maximise your profits. Whilst I'm on the subject, it's also the way in which you choose who your target markets are in the first place, and also how you find out what their needs are.

I hope some of you find the above thought provoking.

Please help. 


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