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Tweaking the Critical KPIs of Marketing Agency Performance

Are not an the Leads unmitigated good  track in order to measure 'Their performance.

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Netizens, it’s time to make friends with our neighbours too

It is ironic that so many Indians are shouting themselves hoarse on social media platforms about the new president of a country 12,000 km away – and urging their friends – to do the same, yet the chances are they do not even know their own neighbours. Come to think of it, I barely know any of ours either though we have been living in the area for nearly 20 years.

And it was brought home to me last weekend at the annual Vasantotsav organized by our residents welfare organization. A pretty lady in a green saree walked up to me just as I was taking a closer look at a paper sign on a stall selling “Mystery Muffins” and chocolate-covered strawberries at Rs 20 each. It said ‘Free Friends Available Here’.

And therein lies a story, recounted by the lady in green, Madhumita. She has grown up in our neighbourhood, but like many quiet single-storied residential colonies, the area had changed. Older people passed on or moved out, old houses have made way for builder flats and (in my opinion) prosperity has meant jealously guarded “privacy”.

The result is that no one knows their neighbours any more, and no one has any friends nearby any more. Neighbourhoods are not organic, intertwined entities but mere collections of dwelling units with inhabitants. Why that should matter in these days of 24/7 social media and smartphone connectivity is not always apparent. But it does.

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Business Information Systems

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Why Salesforce Employees Keep Coming Back Year After Year

How many people do you know who have worked at the same company for ten years or more?

In today’s fast-paced, constantly changing corporate climate, chances are you may not know too many. That’s why, as Salesforce Co-Founder and CTO, I feel so privileged to have spent well over a decade at Salesforce … and to work alongside more than 1,200 talented individuals who have done the same.

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A Luxury Industry Veteran Business Leaders

A Luxury Industry Veteran Business Leaders

a former top executive with French luxury goods conglomerate LVMH Moët Hennessy Louis Vuitton, now teaches a Harvard Business School course called The Business of Aesthetics, which culminates in a competition

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Sharpening Your Skills: Social Media

Sharpening Your Skills: Social Media

Sharpening Your Skills culls the HBS Working Knowledge archive to deliver insights around important business topics. This week: developing a social media strategy.

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Один из основателей НЛП, Фрэнк Пьюселик, летом проведет тренинг в Санкт-Петербурге

 
1 - 12 июля в Санкт-Петербурге, по адресу ул. Казанская д. 7 со-основатель НЛП (прим. Нейролингвистическое программирование) Фрэнк Пьюселик совместно с компанией-организатором ProShift будет проводить тренинг “НЛП-Практик”.

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How to reach boomers, Gen-Xers and millennial clients with content marketing

There’s no such thing as a one-size-fits-all approach to content marketing. This is especially true when it comes to marketing to different age groups. People who grew up in different decades were deeply influenced by the mores, technologies and popular culture of their generation, and thus respond better to different marketing channels and messages.

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Project-Based or Product-Based?

Companies can most often be categorized into two types: project-based or product-based. Though both the categories witness a great surge  in revenue every year, it is believed that product-based companies have a better edge over the service-based ones in long-term growth potential.

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Бюджет контакт-центра: на чем не получится сэкономить?

Бюджет контакт-центра: на чем не получится сэкономить?

При создании контакт-центра важно учитывать, что сам этот процесс требует немалых финансовых затрат, а его результат при неграмотном планировании может быть непредсказуемым. К чему стоит готовиться предпринимателю, решившему организовать КЦ?

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