How to reach boomers, Gen-Xers and millennial clients with content marketing
Don’t underestimate the relevance of reaching a professional millennial audience. This demographic is still at a time of rising importance, but ‒ depending on your practice area ‒ there is business to be had, particularly in the areas of new business ventures and non-profit entities, and in technology-related firms.
Millennials are deeply affected by causes they believe in. In professional terms, this translates to issues related to the environment and corporate responsibility. Over 50% will purchase services from companies that support values they care about.
If your firm does pro bono work, contributes to charities or raises money through employee programmes and participation such as fun runs and volunteerism, it’s wise to include information on your website, blog and in your social channels.
Unlike baby boomers and Gen-Xers, who haven’t always been exposed to computers, millennials grew up with technology and have never known a world without the Internet. They would be lost without their smartphones and use them ‒ and tablets ‒ as their primary internet devices. It’s no surprise that it’s important to have a strong and positive online presence, so put plenty of effort into online branding and reputation management.
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