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Black Hat Marketing- Devastating...really ??

Black hat Marketing are search engine optimization (SEO) techniques that are banned by the webmaster's guidelines (search engines such as Google, Bing, etc). More and more businesses are coming to the online platforms, the internet penetration in India is going up, and search engines are now more important to businesses, be it a service organization, or a manufacturing unit. However resorting to unethical means to promote your business is very short sighted, since the webmaster will find out about the malpractice and ban you. 
Please Help.
Thanks !
I didn't find the right solution from the internet.

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