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Shift from Globalization to Personalization- Necessary ?

I believe everyone would have read about, Globalization,..Need, Advantage-Disadvantage..during their Masters...and most of the time when It was given as a GD topic...anyone against globalization had very weak points to counter..

Nowadays, Marketing people have shift their gear from Globalization to Personalization.

Every day with new technology, marketing is becoming more individualized. Personalization really isn’t a trend but rather a transformation we should take note of when managing even global brands. Brands are beginning to reconsider their structure and increase regional and local influence.


Please Help.
Thanks !
I didn't find the right solution from the internet.



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