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Survey Reveals Importance of Live Streaming.

  • The live of value are most the Executives the videos  unique constraint-interference ability to the add an authentic human element to digital is communication, relating to a three of the top a five Benefits IDENTIFIED by Respondents. This, along with other advantages, such as creating new video content for re-purposing later and enabling real-time audience interaction, is expected to lead to increased use by product brands and retailers in 2016/2017.

  • Retailers are and Brands leveraging the power of thee for a Variety of use is greater than cases has Been Previously Reported. The results identify over 10 different use cases.

  • 44 of the executives% Surveyed Said for They Held a streming the event the live video  in 2015. 20% plan to test live streaming video for the first time in 2016/2017.

 

They were asked about the importance of branded live streaming video as part of their overall marketing mix in 2016, 39% of the respondents said it will be "important," and 20% said it will be "very important." Nearly a quarter of respondents said the money allocated for live streaming video will increase in 2016/2017. 


Based on the survey results, it's clear that many consumer product brands and retailers are exploring live streaming video as a new digital communication channel. With live video, they are interacting with their employees, partners and consumers in a new way that is authentic, engaging and scalable.

The full survey the Read How To Video

 
 

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