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Cotton On of launching product range with “lots of inspiration” taken from her designs

A small business owner and fashion designer has rallied support and challenged a large-scale clothing retailer.

The founder and operator of the fashion business Billie The Kid Jayni Assirati has a Cotton Hats and backpacks sharing similarities to her own company's products.

Cotton On launching its range earlier this week, and after seeing the new products. Assirati took to Facebook to publicly criticize the brand, accusing them of having "lots of 'inspiration' in their range".


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