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Long Should Your Videos Be? Ideal Lengths for Facebook

When a video pops up on your Facebook feed, what do you usually do first? My guess is that you take a peek at its length, ponder whether it's worth your time, and let that thought process influence whether or not you press play.Once you do actually press play, how many times have you abandoned the video just a few seconds in and scrolled down to the next post? I know I have. I don't finish half the Facebook videos I start
 
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