Сообщество руководителей ИТ-компаний, ИТ-подразделений и сервисных центров

Статьи в блогах Вопросы и ответы Темы в лентах Пользователи Компании Лента заказов Курс по ITSM

Importance of Full Stack?

Importance of Full Stack?

In such times, maybe it’s not a bad idea to go back to the drawing board and redefine ‘who’ you are looking for. Why? Because knowing your audience is a critical factor in any recruiting strategy, especially when it comes to tech. And we all know that the audience has changed in many ways since the Big C happened to our world. Also, writing down goals has been shown to be intrinsically linked with higher success rates, making you anywhere from FULL STACK COURSE IN PUNE.

So, if you are looking to hire the best and the brightest, writing it down in words (or candidate personas) could actually help you hire better.

All on board? Let’s begin!

Step 1: Understanding Developer Candidate Personas

Marketing and sales divisions have been using personas to define their ideal buyer for a very long time. Developer personas are an off-shoot of this oft-used strategy; with a few tweaks and changes to make it engineering-friendly.


Building developer candidate personas lets recruiters visualize a fictional representation of the ideal candidate for each role. Creating personas lets recruiters get into the mindset of the candidate and tailor the hiring process from the applicant’s viewpoint. This has a direct effect on enhancing the candidate experience. Mostly though, creating developer personas is a great way to understand the ‘why’, ‘who’, ‘what’, and ‘where’ of tech hiring.


The credit for creating ‘personas’ to identify customers rests with Alan Cooper, a noted software developer. He created ‘user personas’ to predict how different users would interact with software.

Angus Jenkinson, a professor of integrated marketing, then took the concept and applied it to marketing. His technique was adopted by OglivyWorldWide and became the gold standard for defining buyer personas as we know them now.

Комментарии (1)