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How Does a Brand Judge Your Pitch?
So what are they really thinking at pitch time?Since the word 'digital' crept into marketers vocabulary the gap between doing a digital project and actually becoming a digital business started to form, and brands and agencies have debated how business strategy can and should link to digital plans. From inside and outside a brand it can be difficult to understand what the appetite and indeed capacity to be a fast paced digital business is. Ask yourself this, if your favourite retailer is so fast moving and digitally nimble - why don’t they have contactless payment in their shops yet?
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