How Does a Brand Judge Your Pitch?
May’s talk on #modernwaystogrowanagency came from Dave Parkinson - a 26 year veteran of Nissan and digital - from IT Manager to EMEA Head of Digital. From managing a digital transformation to initiating the social media plan (and launching the Qashqai on the way) Dave knows the brand person’s world. So what are they really thinking at pitch time?Since the word 'digital' crept into marketers vocabulary the gap between doing a digital project and actually becoming a digital business started to form, and brands and agencies have debated how business strategy can and should link to digital plans. From inside and outside a brand it can be difficult to understand what the appetite and indeed capacity to be a fast paced digital business is. Ask yourself this, if your favourite retailer is so fast moving and digitally nimble - why don’t they have contactless payment in their shops yet?
For more details Product Intro Video